Warby puts not branding on its frames too because they found most of their costumers' don't like feeling like they are walking billboards.
Saturday, June 8
If you're looking for vintage inspired glasses...
From Neil Blumenthal (Co-founder): "Warby Parker is a boutique online glasses shop that sells vintage-inspired specs for $95. Success comes from not thinking, or acting, like a LensCrafter. They will mail users up to five glases at a time, to try on and return. Shipping is free. A typical optical shop carries up to 1000 frames; Warby offers 50. That might exclude many costumers' tastes, but it builds trusts with those who like what they see. "
Warby puts not branding on its frames too because they found most of their costumers' don't like feeling like they are walking billboards.
Warby puts not branding on its frames too because they found most of their costumers' don't like feeling like they are walking billboards.
